Cookie Policy

AutoLeader.ca (“we,” “our,” or “us”) is committed to transparency about how we use cookies and similar tracking technologies on our website.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies contain information about your browsing activity and preferences.

There are two main types of cookies:

Session Cookies

These cookies are temporary and are deleted when you close your browser. They help maintain your session while you are using our website.

Persistent Cookies

These cookies remain on your device for a longer period (from a few days to several years) and help us recognize you when you return to our website.

We also use similar technologies such as:

Web Beacons: Small images or pixels used to track page views and user activity
Pixels: Code snippets that track user behavior across websites
Tags: Code used to collect data for analytics and marketing purposes
Local Storage: Data stored locally on your device for remembering preferences

2. Why We Use Cookies

We use cookies and similar tracking technologies for several important reasons:

Essential Website Functions

Cookies are necessary to:

Enable you to navigate our website
Maintain your login session and keep you authenticated
Remember your preferences and settings
Process your quiz submissions and applications
Provide you with requested services
Prevent fraud and improve website security

Website Performance and Analytics

We use cookies to understand how you interact with our website so we can:

Measure website traffic and user behavior
Identify which pages are most popular
Understand user preferences and browsing patterns
Improve website functionality and performance
Fix technical issues and errors

Marketing and Advertising

We use cookies to:

Show you relevant advertising based on your interests
Track the effectiveness of our advertising campaigns
Deliver personalized content and recommendations
Retarget you with ads on other websites

Your Preferences

We use cookies to remember:

Your language preference
Your location (if provided)
Your account preferences
Your communication preferences

3. Types of Cookies We Use

Essential/Necessary Cookies

Purpose: These cookies are essential for the website to function properly.

Examples:

Session cookies (maintain your logged-in status)
Security cookies (protect against fraud and attacks)
Form data cookies (remember what you typed in forms)
Navigation cookies (track your browsing path)

Duration: Usually expire when you close your browser or after a few days

Can you refuse? No. These cookies are necessary for the website to work properly. If you disable them, you may not be able to use the website.

Performance and Analytics Cookies

Purpose: These cookies help us understand how you use our website and where we can improve.

Provider: Google Analytics

Information Collected:

Pages you visit and how long you spend on each page
Links you click on
Your general location (country, city, but not precise location)
Device type and browser information
Traffic source (how you found our website)
Search keywords you used

Duration: Can persist for up to 2 years

Can you refuse? Yes. You can opt-out of Google Analytics tracking. See section “How to Manage Cookies” below.

Marketing and Advertising Cookies

Purpose: These cookies are used to show you personalized ads and measure advertising effectiveness.

Providers:

Facebook / Meta (Facebook Pixel)
Google Ads
Other advertising networks

Information Collected:

Pages you visited on our website
Actions you took (form submissions, clicks)
Your interests and behavior
Device and browser information

Duration: Can persist for several months to years

Can you refuse? Yes. You can opt-out through your ad preferences or disable third-party cookies. See section “How to Manage Cookies” below.

Preference Cookies

Purpose: These cookies remember your preferences and settings.

Examples:

Language preference
Theme preferences (dark mode, light mode)
Accessibility settings
Communication preferences

Duration: Typically 1 year or longer

Can you refuse? Yes, but your preferences may not be saved when you return.

4. Third-Party Services and Cookies

Google Analytics

What it does: Tracks website traffic, user behavior, and provides analytics reports.

Cookies Set: Multiple cookies including _ga, _gid, _gat

Data Shared: Aggregated, anonymized data about website usage

Privacy Policy: Google Privacy Policy

Opt-out: Google Analytics Opt-out Browser Add-on

Facebook Pixel

What it does: Tracks user actions for retargeting and advertising purposes.

Cookies Set: Multiple cookies to track user behavior across websites

Data Shared: User actions, interests, and demographics

Privacy Policy: Facebook Privacy Center

Opt-out: Through Facebook Ad Preferences

CloudFlare

What it does: Website security, performance optimization, and DDoS protection.

Cookies Set: __cfruid and other security-related cookies

Data Shared: Traffic and security information

Privacy Policy: CloudFlare Privacy Policy

Other Service Providers

We may use other third-party services that set their own cookies, including:

Email service providers (SendGrid, Mailchimp)
Form and quiz platforms (Marquiz)
Website builders (Bricks Builder)
Customer support tools
Payment processors (if applicable)

Important: Third-party services have their own privacy policies and cookie practices. We are not responsible for their use of cookies. We recommend reviewing their privacy policies directly.

5. How to Manage Cookies

Browser Settings

You can control cookies through your browser settings. Here’s how to manage cookies in popular browsers:

Google Chrome

Click the menu icon (three vertical dots) in the top-right corner
Select “Settings”
Click “Privacy and security”
Click “Cookies and other site data”
Choose your cookie settings (allow all, block all, or block only third-party cookies)

Mozilla Firefox

Click the menu button (three horizontal lines) in the top-right corner
Select “Settings”
Click “Privacy & Security”
Under “Cookies and Site Data,” choose your preferences

Apple Safari

Click “Safari” in the menu bar
Select “Settings…”
Click “Privacy”
Uncheck “Allow cross-site tracking” to block tracking cookies
Check “Prevent cross-site tracking” for additional privacy

Microsoft Edge

Click the menu button (three dots) in the top-right corner
Select “Settings”
Click “Privacy, search, and services”
Scroll down to “Cookies and other site data”
Choose your privacy level

Google Analytics Opt-out

If you want to prevent your data from being collected by Google Analytics:

Download the Google Analytics Opt-out Browser Add-on
Install it in your browser
Visit our website as normal – Google Analytics will not track your activity

Facebook Ad Preferences

To opt-out of Facebook retargeting:

Go to Facebook Ad Preferences
Log in to your Facebook account
Review your ad preferences and interests
Remove interests or adjust targeting as desired

Do Not Track Signal

If your browser supports the “Do Not Track” feature, you can enable it:

In Chrome: Settings → Privacy and security → Do Not Track (send traffic signal)
In Firefox: Settings → Privacy & Security → Check “Send websites a ‘Do Not Track’ signal”
In Safari: Settings → Privacy → Check “Prevent cross-site tracking”
In Edge: Settings → Privacy → Choose “Strict” or “Balanced” tracking prevention

Note: While we honor Do Not Track signals, not all third-party services may honor this preference. We recommend using browser settings or opt-out tools for more control.

6. Your Choices and Rights

Right to Access

You have the right to know what cookies we use and what data they collect. This Cookie Policy provides that information.

Right to Refuse Cookies

You can refuse most cookies through your browser settings. However, some essential cookies are necessary for the website to function. Without them, you may not be able to use certain features.

Right to Delete Cookies

You can delete cookies stored on your device at any time through your browser settings.

Right to Withdraw Consent

If you previously consented to marketing or analytics cookies, you can withdraw that consent at any time using the methods described in section “How to Manage Cookies” above.

CASL Compliance (Canada Anti-Spam Legislation)

Under CASL, we:

Provide clear information about cookies and tracking
Obtain your consent for non-essential cookies
Allow you to easily opt-out of tracking
Respect Canadian privacy laws

GDPR Compliance (For EU Visitors)

If you are visiting from the European Union, GDPR requires us to:

Obtain explicit consent for cookies (not just implied consent)
Provide detailed information about each cookie
Allow you to refuse cookies without penalty
Allow easy withdrawal of consent

If you are an EU resident: You may have additional rights under GDPR. Please review the relevant privacy policies of third-party services for more information.

7. Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us:

Email: info@autoleader.ca
Website: https://www.autoleader.ca/

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by:

Updating the “Last Updated” date at the top of this page
Sending you an email notification (if we have your email)
Prominently displaying the update on our website

Your continued use of our website after any updates constitutes your acceptance of the updated Cookie Policy.

Related Policies

This Cookie Policy should be read in conjunction with our other privacy and legal documents:

Last Updated: October 29, 2025